About Blue Owl Design Studio · Naming and branding studio in Hyderabad
We see the one idea.
Then we build a brand around it.
Blue Owl is a brand studio in Hyderabad. We name companies, design their identities, make the things people hold, and build the places they live online. Since 2016, for founders who want their brand to make sense the moment you meet it.
01 · Naming
Every brand starts as a word.
We find names you can say once and remember, then check them against the trademark register and the languages your customers speak.
How do we make crop science trustworthy to the person in the field?
Grow a leaf out of the letters, and let every bottle speak the field’s language.
Telluris Biotech is a research-driven agri-biotech company in Hyderabad, founded in 2015, making patented, eco-friendly crop protection and crop nutrition products. It holds a USEPA Biochemical Classification, and says it has the world’s first True Bio-Nematicide to be referred by the Biochemical Classification Committee. We built the brand end to end: the TB mark, the tagline “Protecting What The World Sows”, the stationery, the label system for the whole range, and the names Kheth Rakshak and Nema Fasak.
The soil line is drawn, the sprout comes up through the join, the leaf opens, and the name settles beneath it.
The rationale
A T, a B, and something growing.
Tellus, the earth.
Telluris takes its root from Tellus, the Latin word for the earth. A strong, scientific name, credible with investors and distributors. The identity keeps that credibility and brings it down to the soil.
One line, two letters.
The T and the B are drawn as one continuous soil-brown line. The company's initials, set down like the ground everything else grows from.
A sprout at the join.
Where the letters meet, a green sprout grows out of the mark. Science and soil in one shape: the thing Telluris exists to protect.
Two colours, straight from the field: soil brown and leaf green, in a clean geometric sans. Earthy, natural, pure.
In the field
Where the brand has to work hardest.
Crop science is built in labs and bought in fields. Over a working field, the sprout comes up again.
Names we gave the range
The protector of the field.
Kheth Rakshak, a foliar spray against sucking pests. A farmer can say it once and ask for it by name at the counter.
KhethRakshak
Names we gave the range
A name that says what it's for.
Nema Fasak, a drench for nematodes. The name tells the farmer which pest it is made for.
Nema FasakA drench for nematodes
Telluris holds a USEPA Biochemical Classification. Its founder, Venu Polineni, has said it is the world's first True Bio-Nematicide to be referred by the Biochemical Classification Committee.
The range
One grid. A colour for every bottle.
The mark at the top, one colour band for the name, crop photography cut into triangles, the benefits in plain words. Only the band changes.
Lab to field
Built in labs. Bought in fields.
The brand has to be credible in both places. Drag the sprout from one to the other.
LabField
Lab to field, at speed
The sprout stays. The world changes.
Soil, the lab, the crop, the pest and the colour of every bottle. The mark holds its place through all of them, the way a farmer should be able to find it anywhere.
Kheth Maxx
Photographs: Telluris Biotech
The line
Protecting What The World Sows.
Protecting
is the science.
Sowing
is the farmer.
The world
is the ambition.
Five words that hold the whole company. A good tagline is a company description short enough to remember.
Brand guidelines
The rules, from the ground up.
Colour, versions, the icon, the sprout, lettering, pattern and the label, set out the way a brand book should.
Colours
Earthy, natural, pure. Soil brown for the letters, leaf green for the sprout and the line beneath.
Leaf greenHEX 5D884C
Soil brownHEX 846041
Telluris BiotechBrand guidelines
LogoVersions
Full colour wherever it can be. In one colour, the mark still holds in greys, large and small.
Telluris BiotechBrand guidelines
LogoReversed
On dark grounds the letters turn white and the sprout keeps its green. The horizontal lockup sets the name beside the mark.
Telluris BiotechBrand guidelines
IconFavicon
Where there is no room for the name, the mark stands alone: in a browser tab, or as an app icon.
Telluris Biotech
Telluris BiotechBrand guidelines
The sproutOn its own
Beside the tagline, the sprout from the mark stands alone, without the letters.
Telluris BiotechBrand guidelines
Lettering
A clean geometric sans. The name in heavy capitals in soil brown; the line in light, spaced capitals in leaf green.
TELLURIS BIOTECH
• PROTECTING WHAT THE WORLD SOWS •
Nameheavy capitals, soil brown
Linelight capitals, leaf green
Telluris BiotechBrand guidelines
Pattern
The sprout repeats into a quiet field of its own, a background for the line and the brand's printed pieces.
Telluris BiotechBrand guidelines
LabelsThe band
Every bottle shares one grid. Only the band colour changes, so a dealer can tell each product apart from across the shop.
Kheth Maxx
Kheth Rakshak
Nema Fasak
Kheth Set
Telluris BiotechBrand guidelines
Science you can plant.
01
The Mark
An agri-biotech company from Hyderabad, founded in 2015.
The TB markA T and a B drawn as one soil-brown line, with a green sprout growing out of the join. Beneath it, the promise: protecting what the world sows.
Science you can plant.
02
The Line
We wrote the tagline too.
The taglineProtecting What The World Sows. Five words that hold the whole company: the science that protects, the farmer who sows, and a reach that goes well beyond one field. The sprout from the mark stands beside it, alone.
Five words. The whole company.
03
Soil & Leaf
Two colours, straight from the field.
Colour, type and one-colour markEarthy, natural, pure: soil brown and leaf green in a clean geometric sans. The mark still holds in greys, large and small.05
The Range
One label system, a colour for every bottle.
Kheth MaxxThe flagship drench: one bold blue band, crop photography cut into triangles, and the benefits readable at a glance.
The line-upSame grid, same triangles, same mark. Only the colour band changes, so a dealer can tell every bottle apart from across the counter.06
The Names
Two of these names are ours.
Kheth Rakshak & Nema FasakKheth Rakshak, a foliar spray against sucking pests. Nema Fasak, a drench for nematodes. Names a farmer can say once and ask for by name at the counter.07
In the Field
Where the brand has to work hardest.
In farmers’ handsKheth Maxx and Kheth Set, held up in the fields they were made for.
The world’s first True Bio-Nematicide to be referred by the USEPA’s Biochemical Classification Committee.
Telluris Biotech
